A company’s trade name is what sets it apart from the competition, and its trademark portfolio is what protects its brand from piracy and copying. Coming up with a clever name and logo is only half the battle. It is critical to obtain protection for a company’s marks as soon as the mark is created, even if it is not yet being used. Many people do not realize that rights attach to a mark as soon as it is used or when it is filed with the Patent and Trademark office, thereby guaranteeing exclusive use of the mark. It makes no sense to spend crucial start up money on marketing materials if the brand name is not legally protected. Navigating the trademark office can be tricky so it is important to have a legal professional represent you in the process so you can focus on what you do best. Jan Kaufman has overseen the multiple trademark portfolio for her entire career.  She has extensive experience with searching, filing and prosecuting trademarks, filing and defending trademark oppositions and overcoming rejections issued by the trademark office. She also has a vast network of foreign attorney associates to assist in worldwide trademark registration.There are many bargain web sites proffering to file trademarks at a low price. These web sites do not provide personalized service or advice on how best to protect a trademark once it is obtained. Jan Kaufman offers the same services at competitive rates and is available to answer all of your questions and provide general advice on how to best protect your brand.